What Should UH do if it really happens.....if they really do go undefeated? My take is that Renu Khator and our AD should get in front of the cameras at the NY6 bowl and immediately proclaim the Coogs as National Champs. They should do exactly what Danny White did last year for UCF. Why? Glad you asked. Here is why, some excerpts from an excellent article.
"Herein lies the genius in what White did when he spontaneously made the "national champs" declaration: UCF improved its visibility, marketability and national brand, all while pushing the playoff conversation forward. But this was no simple gimmick to get the school extra pub."
"White has no problem playing the long game in that regard. According to a study UCF commissioned, its undefeated season was worth $200 million to the university in equivalent advertising exposure. UCF has sold more than 8,000 new season tickets this year, more than double the new-sales total from a year ago. In addition, the school added seven more field cabanas in the north end zone at Spectrum Stadium. All 15 loge cabanas have sold out."
That's the ticket to use an old cliché. And that is exactly why UH should start immediately tooting its own national champs horn the second the final whistle goes off to end the game at the NY6 Bowl in Glendale. Now, if only "it" could happen for UH.
http://sports-ak.espn.go.com/college-football/story/_/id/24428758/ucf-knights-cash-national-title
"Herein lies the genius in what White did when he spontaneously made the "national champs" declaration: UCF improved its visibility, marketability and national brand, all while pushing the playoff conversation forward. But this was no simple gimmick to get the school extra pub."
"White has no problem playing the long game in that regard. According to a study UCF commissioned, its undefeated season was worth $200 million to the university in equivalent advertising exposure. UCF has sold more than 8,000 new season tickets this year, more than double the new-sales total from a year ago. In addition, the school added seven more field cabanas in the north end zone at Spectrum Stadium. All 15 loge cabanas have sold out."
That's the ticket to use an old cliché. And that is exactly why UH should start immediately tooting its own national champs horn the second the final whistle goes off to end the game at the NY6 Bowl in Glendale. Now, if only "it" could happen for UH.
http://sports-ak.espn.go.com/college-football/story/_/id/24428758/ucf-knights-cash-national-title
